{"id":4804,"date":"2025-09-03T14:41:57","date_gmt":"2025-09-03T17:41:57","guid":{"rendered":"https:\/\/spicytool.spicyagency.net\/?post_type=docs&#038;p=4804"},"modified":"2025-09-03T14:41:58","modified_gmt":"2025-09-03T17:41:58","password":"","slug":"conceptos-clave-que-debes-conocer-de-whatsapp-api","status":"publish","type":"docs","link":"https:\/\/spicytool.spicyagency.net\/en\/docs\/conceptos-clave-que-debes-conocer-de-whatsapp-api\/","title":{"rendered":"Conceptos clave que debes conocer de Whatsapp API"},"content":{"rendered":"<p>Para usar WhatsApp API correctamente, hay algunos conceptos b\u00e1sicos que ten\u00e9s que entender. No te preocupes, son simples y una vez que los conoc\u00e9s, todo se vuelve mucho m\u00e1s claro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversaci\u00f3n<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhatsApp <strong>no cobra por mensaje individual<\/strong>, sino por <strong>conversaci\u00f3n<\/strong>.<\/li>\n\n\n\n<li>Una <strong>conversaci\u00f3n<\/strong> es como una \u201cventana\u201d de <strong>24 horas<\/strong> donde pod\u00e9s enviar y recibir todos los mensajes que quieras con ese cliente.<\/li>\n\n\n\n<li>Tipos de conversaci\u00f3n:\n<ul class=\"wp-block-list\">\n<li><strong>Conversaci\u00f3n de usuario (User-Initiated):<\/strong> empieza cuando el cliente te escribe primero (por ejemplo, alguien pregunta por un producto).<\/li>\n\n\n\n<li><strong>Conversaci\u00f3n de negocio (Business-Initiated):<\/strong> empieza cuando vos escrib\u00eds primero (por ejemplo, recordatorio de cita o promoci\u00f3n). Para esto necesit\u00e1s usar un mensaje especial llamado <strong>template<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Ejemplo simple:<\/strong><br>Si un cliente te escribe \u201cHola, quiero saber el estado de mi pedido\u201d, se abre una conversaci\u00f3n de 24 horas. Durante ese tiempo pod\u00e9s hablar sin costo extra. Si volv\u00e9s a contactarlo 2 d\u00edas despu\u00e9s, necesitar\u00e1s usar un template y eso abrir\u00e1 una nueva conversaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Templates (Mensajes preaprobados)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son <strong>mensajes predise\u00f1ados<\/strong> que ten\u00e9s que enviar para iniciar una conversaci\u00f3n cuando vos escrib\u00eds primero.<\/li>\n\n\n\n<li>Deben ser <strong>aprobados por Meta<\/strong> antes de usarse (esto asegura que no se use la API para spam).<\/li>\n\n\n\n<li>Existen varios tipos de templates:\n<ul class=\"wp-block-list\">\n<li><strong>Utilidad:<\/strong> confirmaciones de pedidos, recordatorios, actualizaciones.<\/li>\n\n\n\n<li><strong>Marketing:<\/strong> promociones, novedades, mensajes comerciales.<\/li>\n\n\n\n<li><strong>Autenticaci\u00f3n:<\/strong> c\u00f3digos de verificaci\u00f3n o contrase\u00f1as de un solo uso.<\/li>\n\n\n\n<li><strong>Servicio:<\/strong> soporte o atenci\u00f3n al cliente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong><br>\u201cHola \ud83d\udc4b, tu pedido #123 ya fue enviado y llegar\u00e1 ma\u00f1ana. Pod\u00e9s seguirlo en este link: \u2026\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ventana de 24 horas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando un cliente te escribe, se abre una <strong>ventana de 24 horas<\/strong> para responder.<\/li>\n\n\n\n<li>Dentro de ese tiempo pod\u00e9s mandar todos los mensajes que quieras <strong>sin usar templates<\/strong>.<\/li>\n\n\n\n<li>Si pasan m\u00e1s de 24 horas y quer\u00e9s volver a escribirle, deb\u00e9s usar un <strong>template aprobado<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong><br>Un cliente te consulta por WhatsApp el lunes a las 10:00 am. Ten\u00e9s hasta el martes a las 9:59 am para responder libremente. Si le quer\u00e9s escribir el mi\u00e9rcoles, s\u00ed o s\u00ed necesit\u00e1s un template.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Costo de mensajes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhatsApp <strong>cobra por cada conversaci\u00f3n abierta<\/strong>, no por cada mensaje.<\/li>\n\n\n\n<li>Cada vez que se abre una nueva conversaci\u00f3n (ya sea porque el cliente escribi\u00f3 primero o porque vos lo contactaste con un template), se genera un costo.<\/li>\n\n\n\n<li>El precio depende de:\n<ul class=\"wp-block-list\">\n<li><strong>El pa\u00eds del cliente.<\/strong><\/li>\n\n\n\n<li><strong>El tipo de conversaci\u00f3n<\/strong> (si la inici\u00f3 el cliente o la empresa).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>Example:<\/strong><br>Un cliente en Argentina te escribe \u2192 se abre una conversaci\u00f3n de usuario \u2192 pag\u00e1s un costo fijo por esa conversaci\u00f3n de 24 hs.<br>Dos d\u00edas despu\u00e9s quer\u00e9s enviarle una promo \u2192 necesit\u00e1s un template \u2192 se abre una nueva conversaci\u00f3n de negocio con su costo correspondiente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udc49 <strong>En resumen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se paga por conversaci\u00f3n, no por mensaje.<\/li>\n\n\n\n<li>La ventana de 24 horas es clave para responder sin costo extra.<\/li>\n\n\n\n<li>Los templates son la herramienta oficial para iniciar mensajes.<\/li>\n\n\n\n<li>Los precios var\u00edan seg\u00fan el pa\u00eds y el tipo de conversaci\u00f3n.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Para usar WhatsApp API correctamente, hay algunos conceptos b\u00e1sicos que ten\u00e9s que entender. No te preocupes, son simples y una vez que [&hellip;]<\/p>","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[83],"doc_tag":[],"class_list":["post-4804","docs","type-docs","status-publish","hentry","doc_category-como-usar-whatsapp-api-en-tu-negocio"],"year_month":"2026-04","word_count":514,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Spicytool","author_nicename":"spicytool","author_url":"https:\/\/spicytool.spicyagency.net\/en\/author\/spicytool\/"},"doc_category_info":[{"term_name":"C\u00f3mo usar WhatsApp API en tu negocio","term_url":"https:\/\/spicytool.spicyagency.net\/en\/docs-category\/como-usar-whatsapp-api-en-tu-negocio\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conceptos clave que debes conocer de Whatsapp API - SpicyTool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spicytool.spicyagency.net\/en\/docs\/conceptos-clave-que-debes-conocer-de-whatsapp-api\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conceptos clave que debes conocer de Whatsapp API - SpicyTool\" \/>\n<meta property=\"og:description\" content=\"Para usar WhatsApp API correctamente, hay algunos conceptos b\u00e1sicos que ten\u00e9s que entender. 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